Nissan

Joyride- Sentra TVC

Senior Producer

Nissan teamed up with Brie Larson to launch the redesigned Sentra with “Refuse to Compromise,” a campaign about knowing your worth and asking for more. The spot follows Larson and a young professional on a spirited drive through downtown LA, pairing a career pep talk with a showcase of the car’s technology and handling. The campaign debuted on Twitter before rolling out across national TV, supported by behind-the-scenes content.