Ariat

Brock Purdy | Line Dancing

Director of Production

Ariat kicked off football season with “Line-Men Dancing,” bringing Brock Purdy, 49ers teammate Jake Brendel, and Stanford linemen off the field and onto the dance floor. Set to an original track by country artist Annie Bosko, the campaign paired choreographed footwork with cowboy boots for a playful take on teamwork. Behind-the-scenes content and a social dance challenge invited fans to join in.