Gran Centenario

Don’t Be a Gringo

Director of Production

Gran Centenario’s first U.S. multi-channel campaign took on “gringo” tequila with humor and Mexican pride. Created at We Are Social, “Don’t Be a Gringo” brought together director Adriana Cruz and Mexican creators Shiadanni and Abelardo Campuzano for a comedic film calling out cultural clichés and inviting Americans to rethink their tequila of choice. Launched ahead of Cinco de Mayo, the campaign put the brand’s Mexican heritage front and center.