Lenovo

Go Country

Director of Production

Lenovo took handheld gaming to the Wild West with “Go Country,” the launch campaign for the Legion Go S. Created at Hello in partnership with Gas Lamp, the film reimagined a classic Western showdown, with rival gunslingers drawing gaming devices instead of revolvers. Cinematic visuals and a sense of humor brought the idea of gaming anywhere to life, turning a dusty frontier town into an unexpected battleground.