Visa

Lamine Musical Chairs

Director of Production

I built and led the production team behind Visa’s social campaign starring Lamine Yamal ahead of the 2026 FIFA World Cup. Pairing his love of dance with a competitive game of musical chairs, the spot brought a playful twist to Visa’s ticket presale promotion. It generated 27 million organic views and became Visa’s most-viewed piece of content at the time.