Visa

Take Your Driver to Work Day

Director of Production

Visa’s “Take Your Driver to Work Day” traded the racetrack for office life in a 16-episode social series. Filmed at Visa’s London HQ, it followed drivers Liam Lawson, Isack Hadjar and Rafaela Ferreira as they tackled everyday workplace rituals. Released during F1’s summer break, the series generated 5.3 million organic views, 100,000 organic engagements and a 22% TikTok engagement rate, earning a Bronze Clio Sports Award for Fan Engagement: Social Media.