adidas

Superbowl 2024 - Pat Mahomes Sphere

Director of Production

As Director of Production, I led production for adidas’ “Super Bowl Winning Throw,” bringing Patrick Mahomes to the Las Vegas Sphere to launch the brand’s “You Got This” campaign. Delivered in just under two months with limited athlete access, the work combined CGI with a body double trained by Mahomes’ throwing coach. The hero video generated over 155 million views across Instagram and TikTok, becoming the top-performing content across adidas, Sphere and Mahomes’ social channels at the time. The campaign earned wins at the Shorty Awards, Hashtag Sports Awards and The Drum Marketing Awards.